Course curriculum

    1. 1.1 Welcome to this unit

    2. 1.2 Why you should complete this digital analytics unit (ASAP)

    3. 1.3 Your first step towards an Advanced Diploma!

    4. 1.4 A powerful world of data

    5. 1.5 What this unit will cover

    6. 1.6 What you’ll learn

    7. 1.7 A note on completing this unit

    8. 1.8 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 What is the digital landscape?

    3. 2.3 Understanding channels and platforms

    4. 2.4 Understanding social media

    5. 2.5 Understanding SEO

    6. 2.6 Understanding SEM

    7. 2.7 Understanding email marketing

    8. 2.8 Understanding affiliate and influencer marketing

    9. 2.9 Understanding other digital channels

    10. 2.10 Understanding the Paid Owned Earned Model

    11. 2.11 Section 2 quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Introducing targets and segments

    3. 3.3 Defining your target audience

    4. 3.4 Building target audience profiles

    5. 3.5 The power of targeting

    6. 3.6 Section 3 quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Introducing customer journeys

    3. 4.3 Understanding digital customer journeys

    4. 4.4 Stage 1: Creating awareness

    5. 4.5 Stage 2: Generating engagement

    6. 4.6 Stage 3: Securing conversions

    7. 4.7 Stage 4: Driving loyalty and advocacy

    8. 4.8 The big-to-small approach

    9. 4.9 Section 4 quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Important metrics for success

    3. 5.3 Using data to optimise performance

    4. 5.4 Why you should always be testing

    5. 5.5 The attention economy

    6. 5.6 Section 5 Quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Platform-level vs multi-channel analytics

    3. 6.3 Multi-channel analytics tools

    4. 6.4 Understanding multi-channel attribution models

    5. 6.5 Advantages and challenges of multi-channel attribution

    6. 6.6 Using Google Data Studio

    7. 6.7 Section 6 quiz

About this course

  • 90 lessons