Warwick

1.1 Welcome to this unit

1.2 Introducing email marketing

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Chapter 1 quiz

2.1 Welcome to section two

2.2 Introducing email marketing essentials

2.3 Understanding Email Service Providers

2.4 Understanding email clients

2.5 Using email databases, lists and segments

2.6 Understanding triggered emails and automation

2.7 Using non-automated email campaigns

2.8 Understanding the Spam Act 2003

2.9 Understanding General Data Protection Regulation (GDPR)

2.10 Additional legal considerations

2.11 Understanding ethical considerations

2.12 Using email metrics

2.13 Section 2 quiz

3.1 Welcome to section three

3.2 Introducing strategies for email marketing

3.3 Introduction to email strategies

3.4 Acquiring subscribers

3.5 Best practices for acquiring email addresses

3.6 Nurturing subscribers

3.7 Driving conversions

3.8 Re-engaging subscribers

3.9 Email hygiene

3.10 Using benchmarks

3.11 Section 3 quiz

4.1 Welcome to section four

4.2 Introduction to creating email campaigns

4.3 Planning emails

4.4 Email costs estimate template

4.5 Email schedule template

4.6 Crafting subject lines

4.7 Creating body content

4.8 Briefing production and creative services

4.9 Creative brief template

4.10 Using personalisation

4.11 Interactive and dynamic emails

4.12 Previewing and checking emails

4.13 Tools for previewing emails

4.14 Sending an email campaign using Mailchimp

4.15 Using testing

4.16 Setting up automation

4.17 Checking campaign deliverability

4.18 Creating international campaigns

4.19 Section 4 quiz

5.1 Welcome to section five

5.2 Measuring and optimising email campaigns

5.3 Using email benchmarks

5.4 Monitoring bounces

5.5 Navigating spam filters

5.6 Increasing subscriber growth

5.7 Improving open rates

5.8 Optimising engagement

5.9 Reducing churn

5.10 Managing disengaged subscribers

5.11 Reporting and presenting to stakeholders

5.12 Section 5 quiz

6.1 Introduction to section six

6.2 Key takeaways

6.3 The future of email marketing

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next