Course curriculum

    1. 1.1 Welcome to this unit!

    2. 1.2 Introducing SEO

    3. 1.3 What this unit will cover

    4. 1.4 What you’ll learn

    5. 1.5 A note on completing this unit

    6. 1.6 Section 1 quiz

    1. 2.1 Welcome to section 2

    2. 2.2 Introduction to search engines

    3. 2.3 Understanding how search engines work

    4. 2.4 Understanding crawling

    5. 2.5 Understanding indexing

    6. 2.6 Understanding ranking

    7. 2.7 Google's 200 Ranking Factors

    8. 2.8 Search Engine Result Pages (SERPs)

    9. 2.9 The difference between paid and organic search

    10. 2.10 Organic search formats

    11. 2.11 The global search engine landscape

    12. 2.12 How Australians search

    13. 2.13 SEO techniques

    14. 2.14 Section 2 quiz

    1. 3.1 Welcome to section 3

    2. 3.2 Introducing on-page optimisation

    3. 3.3 Know your target audience

    4. 3.4 Getting started on keyword research

    5. 3.5 Using SEMrush for keyword research

    6. 3.6 Analysing keyword research

    7. 3.7 Long tail vs short tail keywords

    8. 3.8 Understanding search intent

    9. 3.9 Applying your keyword research

    10. 3.10 Optimising beyond content

    11. 3.11 Key on-page SEO elements to optimise

    12. 3.12 Section 3 quiz

    1. 4.1 Welcome to section 4

    2. 4.2 Introducing off-page optimisation

    3. 4.3 Off-page SEO overview

    4. 4.4 Understanding backlinks

    5. 4.5 Managing backlinks

    6. 4.6 Conducting a backlink audit using SEMrush

    7. 4.7 How to encourage backlinks

    8. 4.8 Understanding brand mentions

    9. 4.9 Understanding social media signals

    10. 4.10 Using local SEO

    11. 4.11 Section 4 quiz

    1. 5.1 Welcome to section 5

    2. 5.2 Introducing technical optimisation

    3. 5.3 Technical SEO overview

    4. 5.4 Managing the technical side of technical SEO

    5. 5.5 Using Google Search Console

    6. 5.6 Improving crawlability

    7. 5.7 Using Screaming Frog to crawl a website

    8. 5.8 Optimising Core Web Vitals

    9. 5.9 Making your site secure

    10. 5.10 Optimising site speed

    11. 5.11 Being mobile-first and mobile-friendly

    12. 5.12 Using structured data

    13. 5.13 Section 5 quiz

    1. 6.1 Welcome to section 6

    2. 6.2 Evaluating SEO performance

    3. 6.3 Using SEMrush’s site audit tool

    4. 6.4 Measuring success

    5. 6.5 Developing an SEO strategy

    6. 6.6 SEO strategy template

    7. 6.7 Developing SEO action plans

    8. 6.8 SEO action plan template

    9. 6.9 Evaluating SEO strategies

    10. 6.10 Preparing and communicating SEO recommendations

    11. 6.11 SEO performance report template

    12. 6.12 Considering international SEO strategies

    13. 6.13 Being mindful of legal and ethical considerations

    14. 6.14 Section 6 Quiz

About this course

  • 96 lessons