Warwick

1.1 Welcome to this unit!

1.2 Introducing the exciting world of social media

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Chapter 1 quiz

2.1 Welcome to section 2

2.2 Introducing the social landscape

2.3 What is the social media landscape?

2.4 A brief history of social media

2.5 The Australian landscape

2.6 Understanding Facebook

2.7 Understanding Instagram

2.8 Understanding YouTube

2.9 Understanding X (formerly Twitter)

2.10 Understanding LinkedIn

2.11 Understanding WhatsApp

2.12 Understanding Snapchat

2.13 Understanding TikTok

2.14 Two key types of social media

2.15 Section 2 quiz

3.1 Introduction to section three

3.2 Introducing organic social

3.3 Organic social media overview

3.4 The strategic role of organic social

3.5 User behaviour across social platforms

3.6 Generating content insights

3.7 Developing a brand personality

3.8 Brand personality framework and examples

3.9 Creating a social content approach

3.10 Creative brief template

3.11 Community management

3.12 Community management plan template

3.13 Best practices for organic social

3.14 Section 3 quiz

4.1 Welcome to section 4

4.2 Introducing paid social

4.3 Goals and objectives

4.4 Advertising techniques

4.5 Segmentation and targeting

4.6 Budget and bid strategies

4.7 Using retargeting

4.8 Advertising options on different platforms

4.9 Best practices for paid social

4.10 Section 4 quiz

5.1 Welcome to section 5

5.2 Measuring and optimising social media campaigns

5.3 Understanding social media objectives

5.4 Creating a social media strategy

5.5 Social media strategy template

5.6 Creating a social media campaign schedule

5.7 Social media campaign schedule template

5.8 Measuring reach

5.9 Measuring engagement

5.10 Measuring conversions

5.11 Social media and multi-touch attribution

5.12 Reporting on social media performance

5.13 Social media performance report template

5.14 Section 5 quiz

6.1 Introduction to section 6

6.2 Key takeaways

6.3 The future of social media

6.4 How to keep your knowledge up to date

6.5 Get social media certified

6.6 Congratulations and what’s next