Warwick

1.1 Welcome to this unit!

1.2 Introducing optimising websites

1.3 What this unit will cover

1.4 What you’ll learn

1.5 A note on completing this unit

1.6 Section 1 quiz

Welcome to section 2

2.2 Introducing website optimisation best practices

2.3 Understanding UX and UI

2.4 Creative considerations

2.5 Enhancing content

2.6 Using dynamic content

2.7 Optimising for different devices

2.8 Introduction to Conversion Rate Optimisation (CRO)

2.9 CRO best practices

2.10 Using split and multi-variate testing

2.11 Improving hosting and website speed

2.12 Optimising for search engines

2.13 Accessibility considerations

2.14 Section 2 quiz

3.1 Welcome to section 3

3.2 Introducing website plans

3.3 Understanding your target market

3.4 Conducting competitor reviews

3.5 Analysing website structure

3.6 Evaluating content

3.7 Assessing user experience

3-8 Website research report template

3.9 Prioritising enhancements

3.10 Documenting an improvement plan

3.11 Website improvement plan template

3.12 Creating an implementation plan

3.13 Using monitoring and strategic reviews

3.14 Section 3 Quiz

4.1 Welcome to section 4

4.2 Implementing website optimisation

4.3 Identifying user journeys

4.4 Understanding user flows

4.5 Mapping user flows

4.6 Understanding wireframes

4.7 Creating wireframes

4.8 Prototyping web pages

4.9 Using prototyping tools

4.10 Testing website options

4.11 Using heat mapping

4.12 Using eye-tracking

4.13 Website user testing

4.14 Implementing split and multi-variate testing

4.15 Using in-website surveys

4.16 Other usability testing tools

4.17 Section 4 quiz

5.1 Welcome to section 5

5.2 How to evaluate website performance

5.3 Reviewing test data

5.4 Analysing user feedback

5.5 Comparing performance to KPIs

5.6 Understanding important performance metrics

5.7 Reviewing budgets

5.8 Developing future optimisation strategies

5.9 Website monitoring report template

5.10 Section 5 quiz

6.1 Introduction to section six

6.2 Key takeaways

6.3 The future of websites

6.4 How to keep your knowledge up to date

6.5 Congratulations and what’s next